Our SEO Process
SEO process is complicated and involves multiple teams at some steps. The success of the recommendations depends greatly on the efficiency in implementing the SEO recommendations released in the SEO audit reports. Our SEO services follow these basic steps.
1. Landing Page Analysis
This process will identify and optimize the most important pages (referred as Landing Pages) on your web property
2. Keywords Analysis
Conducted for identifying the right keyword phrase that will drive results is critical for successful SEO. This process will also include comparative analysis of the keywords with the competitor web sites.
3. Initial Feedback & Client Approval
Review the webpage’s and keywords with you to obtain agreement or make adjustments before beginning the actual SEO analysis and recommendations
4. Status Quo Analysis & Reporting
Generate a baseline report for the primary & secondary keywords identified and agreed during steps 2 & 3. This baseline analysis, as the name implies, gives us an indication of where your pages are ranked on the leading search engines (Google, Yahoo & MSN live), and will be used to measure future results
5. Critical SEO Audit
We provide a deep analysis on the key page elements that, when adjusted & optimized, leads to an overall successful SEO campaign.
6. SEO Recommendations
Based on the audit performed in Step 5, a comprehensive document will be created that will addresses specific changes and additions for the website. We may also include sample copy and the exact HTML code, suitable for ‘cut & paste’ by your programming team. The document will explain in detail each of these attributes and include industry standards. We will review this document with you in detail and address any questions.
7. SEO Implementation
Once all the changes have been completed based on the SEO Recommendations Document, an audit to verify the correct implementation of the recommendations will be conducted and will identify any changes, if needed.
8. Search Engines & Web Directories Submission
Although search channels regularly spider new & existing pages, we will be submitting pages to the key channels. This step also addresses inclusion of Sitemaps & other crawler friendly objects.
9. Monitoring and Optimizing
SEO takes patience and continuous monitoring and optimizing to achieve success. We will provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.
Process Deliverables
Each SEO Service process step generates a deliverable. Of these deliverables some are for internal use only.
| # | SEO Step | Deliverable | Internal |
| 1 | Landing Page Analysis | Landing page analysis report |  |
| 2 | Keywords Analysis | Primary & Secondary Keyword List
SWOT Matrix |
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| 3 | Initial Feedback & Client Approval | Pre-implantation Audit Report I | |
| 4 | Status Quo Analysis & Reporting | Baseline Analysis Report | |
| 5 | Critical SEO Audit | Pre-implantation Audit Report II | |
| 6 | SEO Recommendations | SEO Recommendations Document (Major) | |
| 7 | SEO Implementation | SEO Recommendations Document (Minor) | |
| 8 | Search Engines & Web Directories Submission | Submissions Report
Sitemaps | |
| 9 | Monitoring and Optimizing | Monthly Audit Report
SEO Recommendations Document (Mini) | |
Note: The process followed is dependend on the SEO Service Plan chosen by you.
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